Males Prefer the Google+ Social Networking Platform
February 16, 2012
By Monica Gleberman
, Contributing Writer
There have been numerous reports on how the majority of the 10.4 million active users on Pinterest are women, so where do the male users go to share information? Google (News - Alert)+.
According to a report compiled by Website-Monitoring.com, two-thirds of the 90 million active users of Google+ are male. This information could be helpful news for brands looking to reach a particular audience.
Konrad Caban, managing director for Website-Monitoring.com, said that more men seem interested by Google+ because they see it while using other Google products. “Google+ is a gadget – a smartphone in the social media world – used by those who use other Google products, including Android (News - Alert). People join Google+ because they read about it, not because a lot of their friends are already there like on Facebook,” said Caban.
For example, one of Google’s most popular services is their mailing platform, Gmail. Users can create their own email address and use Google to access the mail from any computer or location throughout the world. Google has added a preference in their system settings that allows users the ability to combine any of their other Google-related accounts such as YouTube (News - Alert), Google Docs, and now Google+.
This new preference will let users login to all their Google accounts at once, making the integration as easy as one click. Users, apparently men, also find this convenient and have begun signing up for more Google related services.
Website-Monitoring.com compiled its data on Google+ users from a variety of sources and, in addition to its findings that men dominate Google+, the company also determined that students are the most popular occupation for Google+ account users, Google+ is most popular in the United States, a majority of Google+ users are single, and the most popular celebrities in terms of followers on Google+ include Britney Spears and Snoop Dog.
Drew Olanoff, writer for The Next Web, said this data really gives Google+ a competitive edge. “By knowing that the Google’s social network tends to be used primarily by men, the content that companies share can be written and distributed with that in mind…all of this means that if someone out there is looking to promote a brand or service that men would love, Google+ would be the place to focus on,” said Olanoff.
Edited by Jennifer Russell